A multi-day vehicle launch for Nissan, designed to introduce two new models on a single platform, without one overshadowing the other, while delivering a high-impact, engaging experience for dealer audiences.
Role: End-to-End Event Management (Direct to Client – Nissan)
What I Delivered
- Event conceptualisation and development of a theatrical launch format
- Scriptwriting and show flow design (boxing match concept to showcase vehicle USPs)
- Full production management, including staging and technical execution
- Talent sourcing and management, including performers and costumes
- Procurement and coordination of furniture, props, and set elements
- Invitation and RSVP management
- Test drive route planning and on-site facilitation
- Dealer experience design across the full event day (breakfast, lunch, snacks)
- Sales training environment setup and coordination
- Guest logistics, including flights, accommodation, and transfers
- On-site execution across all 5 event days
Key Considerations
- Launching two vehicles equally, without brand or product imbalance
- Delivering a high-energy, memorable format for a dealer audience
- Managing a multi-day rollout (125 dealers per day)
- Integrating multiple components: launch, training, hospitality, and test drives
- Ensuring consistency of delivery across all sessions
Event Highlights
- Delivered a unique “boxing match” theatrical concept to showcase vehicle features
- Hosted 125 dealers per day across 5 consecutive days
- Seamlessly integrated product launch, training, and experiential elements
- Created an engaging, high-retention environment for dealer audiences
Outcome
A dynamic and immersive launch experience that balanced both vehicles effectively, delivered consistently across multiple days, while maintaining high engagement and a seamless delegate journey.
