A multi-day vehicle launch for Nissan, designed to introduce two new models on a single platform, without one overshadowing the other, while delivering a high-impact, engaging experience for dealer audiences.

Role: End-to-End Event Management (Direct to Client – Nissan)

What I Delivered

  • Event conceptualisation and development of a theatrical launch format
  • Scriptwriting and show flow design (boxing match concept to showcase vehicle USPs)
  • Full production management, including staging and technical execution
  • Talent sourcing and management, including performers and costumes
  • Procurement and coordination of furniture, props, and set elements
  • Invitation and RSVP management
  • Test drive route planning and on-site facilitation
  • Dealer experience design across the full event day (breakfast, lunch, snacks)
  • Sales training environment setup and coordination
  • Guest logistics, including flights, accommodation, and transfers
  • On-site execution across all 5 event days

Key Considerations

  • Launching two vehicles equally, without brand or product imbalance
  • Delivering a high-energy, memorable format for a dealer audience
  • Managing a multi-day rollout (125 dealers per day)
  • Integrating multiple components: launch, training, hospitality, and test drives
  • Ensuring consistency of delivery across all sessions

Event Highlights

  • Delivered a unique “boxing match” theatrical concept to showcase vehicle features
  • Hosted 125 dealers per day across 5 consecutive days
  • Seamlessly integrated product launch, training, and experiential elements
  • Created an engaging, high-retention environment for dealer audiences

Outcome

A dynamic and immersive launch experience that balanced both vehicles effectively, delivered consistently across multiple days, while maintaining high engagement and a seamless delegate journey.