A landmark exhibition tennis event in aid of the Roger Federer Foundation, marking the first time the historic “Match for Africa” was hosted on African soil, fulfilling a lifelong vision for Roger Federer.

Agency Partner: No Boundaries

Role: End-to-End Event Management

What I Delivered

  • Supported in the planning and execution of the main event
  • Planning & execution of all match day hospitality (stadium and VIP)
  • Management of all peripheral events, including:
    • PR stunt
    • Benefactors programme (pre-event): Tennis clinic with Roger Federer and Rafa Nadal and an intimate dinner Hosted by Roger Federer, Rafa Nadal, Bill Gates & Trevor Noah
  • Coordination of multiple stakeholders and sponsors across sport, entertainment, and production
  • On-site leadership across all event components

Key Considerations

  • Large-scale stadium event with international talent and high-profile guests
  • Integration of multiple event layers (main match, hospitality, PR, benefactors)
  • High global visibility
  • First-time implementation of Hawk-Eye technology for a tennis match in Africa

Event Highlights

  • Sold out in 9 minutes, the fastest-selling event in South African history
  • World record attendance of 51,954 spectators
  • $3.5 million raised for the Roger Federer Foundation
  • Featured global icons including Roger Federer, Rafael Nadal, Bill Gates, and Trevor Noah
  • Special appearance by Siya Kolisi
  • Showcased local talent, including the Ndlovu Youth Choir

Outcome

A globally recognised event delivered seamlessly across all touchpoints. Combining sport, entertainment, and philanthropy at scale, while meeting the expectations of an international audience and high-profile stakeholders.