A landmark exhibition tennis event in aid of the Roger Federer Foundation, marking the first time the historic “Match for Africa” was hosted on African soil, fulfilling a lifelong vision for Roger Federer.
Agency Partner: No Boundaries
Role: End-to-End Event Management
What I Delivered
- Supported in the planning and execution of the main event
- Planning & execution of all match day hospitality (stadium and VIP)
- Management of all peripheral events, including:
- PR stunt
- Benefactors programme (pre-event): Tennis clinic with Roger Federer and Rafa Nadal and an intimate dinner Hosted by Roger Federer, Rafa Nadal, Bill Gates & Trevor Noah
- Coordination of multiple stakeholders and sponsors across sport, entertainment, and production
- On-site leadership across all event components
Key Considerations
- Large-scale stadium event with international talent and high-profile guests
- Integration of multiple event layers (main match, hospitality, PR, benefactors)
- High global visibility
- First-time implementation of Hawk-Eye technology for a tennis match in Africa
Event Highlights
- Sold out in 9 minutes, the fastest-selling event in South African history
- World record attendance of 51,954 spectators
- $3.5 million raised for the Roger Federer Foundation
- Featured global icons including Roger Federer, Rafael Nadal, Bill Gates, and Trevor Noah
- Special appearance by Siya Kolisi
- Showcased local talent, including the Ndlovu Youth Choir
Outcome
A globally recognised event delivered seamlessly across all touchpoints. Combining sport, entertainment, and philanthropy at scale, while meeting the expectations of an international audience and high-profile stakeholders.
