A premium brand experience delivered in partnership with Mastercard, as headline sponsor of the annual Cap Classique & Champagne Festival in Franschhoek, designed to engage and reward their World Consumer cardholders.
Role: Project Ownership (Direct to Client: Mastercard)
What I Delivered
- End-to-end planning and execution of the “Mastercard Gourmet Theatre”
- Full infrastructure setup, including venue build, furniture, and styling
- Creative direction and management of florals and overall aesthetic
- Coordination and management of celebrity chefs and culinary experience
- Programme development and flow for both event days
- Talent sourcing and management (including MC)
- On-site execution and guest experience oversight
Key Considerations
- Delivering a premium, intimate experience aligned to Mastercard’s brand positioning
- Hosting a high-value guest group across multiple sessions (200 guests over 2 days)
- Seamless integration within a larger public festival environment
- Balancing luxury experience with operational efficiency
Event Highlights
- Hosted 200 Mastercard World Consumer guests across 2 days
- Featured renowned chefs including Duncan Doherty, Neil Jewell, Chris Erasmus, and Margot Janse
- Curated bespoke MCC and food pairings showcasing the best of Franschhoek
- Created a fully immersive, high-end hospitality environment within the festival
Outcome
A refined, brand experience delivered seamlessly. Elevating Mastercard’s presence within the festival and creating a memorable, premium engagement for their top-tier customers.
