A premium brand experience delivered in partnership with Mastercard, as headline sponsor of the annual Cap Classique & Champagne Festival in Franschhoek, designed to engage and reward their World Consumer cardholders.

Role: Project Ownership (Direct to Client: Mastercard)

What I Delivered

  • End-to-end planning and execution of the “Mastercard Gourmet Theatre”
  • Full infrastructure setup, including venue build, furniture, and styling
  • Creative direction and management of florals and overall aesthetic
  • Coordination and management of celebrity chefs and culinary experience
  • Programme development and flow for both event days
  • Talent sourcing and management (including MC)
  • On-site execution and guest experience oversight

Key Considerations

  • Delivering a premium, intimate experience aligned to Mastercard’s brand positioning
  • Hosting a high-value guest group across multiple sessions (200 guests over 2 days)
  • Seamless integration within a larger public festival environment
  • Balancing luxury experience with operational efficiency

Event Highlights

  • Hosted 200 Mastercard World Consumer guests across 2 days
  • Featured renowned chefs including Duncan Doherty, Neil Jewell, Chris Erasmus, and Margot Janse
  • Curated bespoke MCC and food pairings showcasing the best of Franschhoek
  • Created a fully immersive, high-end hospitality environment within the festival

Outcome

A refined, brand experience delivered seamlessly. Elevating Mastercard’s presence within the festival and creating a memorable, premium engagement for their top-tier customers.