Case Studies

MALL ACTIVATION ROAD SHOWS

Client: MTN

MTN

Brief

Create a national consumer education program to educate consumers on MTN’s product offerings and services.

Execution

We created a game show and took it on a national roadshow visiting 24 malls over 6 weeks, 4 activations nationally per week.

Project Management Deliverables

Concept Creation | Game Show Software Development | Securing Mall Space | Securing Game Show Hosts | Design & Building of Sets | Promoters | Promoter Training | Merchandise & Prizes | Travel Logistics | Collaboration with MTN’s Advertising Agency for Stand Creative


VIP HOSPITALITY EVENTS

Client: MASTERCARD

MasterCard CC&CF

Brief

Host and entertain 200 VIP guests in MasterCard’s VIP Marquee during the MasterCard Cap Classique & Champagne Festival in Franschhoek.

Execution

World Gourmet Theatre of Food. Guests were treated to an unrivalled culinary showcase by top Franschhoek chef’s paired with well-known MCC producers participating in this popular festival.

Project Management Deliverables

Infrastructure | Technical & Logistics | Securing MC | Chefs & Producers | Decor & Styling | Brand Ambassadors | Merchandise | Guests Flights & Accommodation


PRODUCT LAUNCHES

Client: MICHELIN

Michelin 2

Brief

Officially launch the Energy XM2 Tyre to the South African market. Dealers & Media to experience the benefit of the product for themselves.

Execution

Hosted 360 dealers, dealer principles, sales staff and press, over 4 days. Each group of 100 guests per day attended a product introduction seminar and experienced test driving over 4 different tracks.

Project Management Deliverables

Securing Launch Venue | Invitation & RSVP Management | Guest Flights & Hotel Accommodation | Breakfast, Lunch & Dinner Daily | Bus Transfers | Brand Ambassadors | Merchandise, Daily Program for Each Group.


LAUNCHES

Client: NISSAN

Nissan1

Brief

Launch the new Nissan Sentra and Nissan Almera passenger vehicles to Nissan dealers from around the country. Include sales training and familiarise the dealers with the vehicles.

Execution

Hosted 125 dealers a day for 5 days. The day included breakfast, a launch production, ride and drive, sales training lunch and after event snacks

Project Management Deliverables

Concept Creation | Launch Production | Scripting & Costumes | Talent Procurement | AV Production | Technical | Furniture | Props & Decor | Design of Invitations & RSVP Management | Ride & Drive | Catering | Branding Design & Procurement | Gifts | Flights & Hotel Accommodation | Travel Logistics 


SPONSORSHIP ACTIVATIONS

Client: STANDARD BANK

Standard Bank

Brief

Take the African Cup of Nations Trophy on a trophy tour around South Africa and Africa

Execution

During the build-up to the AFCON 2013 hosted in South Africa. We took the trophy to 6 countries in Africa: Angola, Namibia, Swaziland, Namibia, Zambia and all 5 host cities in South Africa: Rustenburg, Nelspruit, Port Elizabeth, Durban and Johannesburg.

Activations were held in Shopping Malls where customers had the opportunity to have their photos taken with the trophy and the 2 Standard Bank AFCON ambassadors, Neil Tovey & Brian Baloyi.

Project Management Deliverables

Secure Brand Ambassadors | Set Creation & Construction | Secure Venues | Travel Logistics | Flights & Hotel Accommodation | Security & Transport of Trophy | Promoters | Merchandise | Instant Photography


SPONSORSHIP AWARENESS ACTIVATIONS

Client: KIA MOTORS

KIA Tennis

Brief

Create a sponsorship awareness activation to increase awareness of KIA Motors Sponsorship of the Australian Open

Execution

An amateur tennis tournament held in 3 provinces with a national final held in Johannesburg. The winners went on compete in a world final in Australia against the amateur winners of the other global KIA markets who participated. The prize included 4 day hospitality package in Australia and seats to the Australian Open semi final.

Project Management Deliverables

Recruit Amateur Tennis Players Nationally (Durban, Cape Town & Johannesburg) | Create a Two Day Knock-Out Tournament Format | Secure Venues | Travel Logistics | Flights & Hotel Accommodation | Player Marquee & Catering | Hostesses | Merchandise & Branding | Finals Awards Dinner & Entertainment